Rooted in tradition. Growing in Berkeley.
A familiar flower. A fresh question.
What if saffron had a place in the everyday — not just the special occasion? That question is at the heart of Joviva.
From curiosity
to a company.
Joviva is developing a saffron-based drink mix that connects botanical tradition with the way people live, drink, and cook today. Hot or cold, in a cup or at the table: we’re exploring how a golden ritual can take many forms.
We’re starting with three flavor concepts and listening carefully to the people who might use them. Your preferences and everyday challenges are part of that conversation.
A Berkeley beginning.
Joviva is emerging from UC Berkeley’s entrepreneurship ecosystem, including Calvanize and StEP. It is a setting built around asking questions, testing ideas, and learning from people.
We bring that same spirit to the product: develop thoughtfully, make room for feedback, and keep the evidence separate from the excitement.
Joviva at the Calvanize showcase ↗The founding team
People behind the golden idea.
Aydin B. Mofrad
Joviva founding team
Scott Shapiro
Joviva founding team
Hyekyung Kang
Joviva founding team
We’re building Joviva with a simple belief: a product should be worth being curious about — and the information around it should be worth trusting.
Still taking shape. Open to your voice.
Joviva is prelaunch. Formulas, packaging, preparation directions, and availability are still in development. Joining the waitlist is not a purchase or a promise of a delivery date — it’s a way to follow the journey and help shape what comes next.
The next chapter is yours